The Democratization of AI


H2O.ai, the AI Cloud leader, was born out of the open-source community with a
mission to democratize AI and drive an open AI movement globally. In the UK
and EMEA, our PR programme targeted enterprise decision-makers and
influencers, positioning H2O.ai as a global visionary and thought leader.


To establish H2O.ai’s reputation in a competitive market, we focused on building
the executive profiles of the firm’s European and global leaders. We identified
and evolved key industry themes such as; Responsible AI, AI for Good, AI &
Digital Transformation, and AI & AML to create smart and proactive messaging,
content, speaker and media relations campaigns in the region.


The results of our programme were impressive, with H2O.ai achieving a higher
comparative share of voice in the market, increased engagement of executives
on professional social media channels and a shortened sales process. By
prioritising quality earned media in top-tier publications, we have set H2O.ai up
for continued success in the region.

“The Elate team was instrumental in building H2O.ai’s UK reputation and
positioning us for further success in Europe. Their consultative, resourceful,
and impact-focused approach has been invaluable, and I highly recommend
them as a PR partner.” – Previous CMO, H2O.ai.