Here you can find a selection of our news and views. Let us know what you think.
News & Views
What does Trump’s surprise (was it?) win say to ambitious scale-up tech brands?
So, the polls were right. Or wrong. Or something. Much […]
2025 PR planning has started, so don’t get left behind
Let’s face it, the UK has two seasons now: Wet […]
Why Both The Boss and PR Were Born To Run
Remember your first big live rock concert? I’ve had the […]
The Similarities between Euro 2024 and European PR
The UEFA European Football Championship (Euro 2024) is now well […]
What Padel Tennis and Public Relations Have in Common
I’m not an expert Padel Tennis (Padel) player, but I’ve […]
It’s Time for a Messaging Spring Clean
In London, it’s still ‘brass monkey’ weather (very cold) out […]
Lucky Seven! Seven Tips for Successful US Media Relations
Building and maintaining a consistent and impactful earned media relations […]
The Power of Vision, Mission, and Purpose for Scale-Up Tech Firms
Prompted by a recent piece in The Sunday Times written by Dame […]
Explaining Complex Technology Simply and Visually
As we power ahead into 2024, a key challenge for […]
Beyond Earned Media: Maximising PR Opportunities for Tech Brands in the UK & Europe
In an ever-evolving media environment, the landscape for tech brands […]
Four Tips To Cut Through In A Noisy Tech Marketplace
Getting noticed (by the right people) is a constant challenge […]
Top Tips To Embrace European Technology Analysts
Industry analysts play an important and often underappreciated role in […]
Five Tips For Finding the Perfect Comms Agency Partner
Whether you’re still lounging on your holiday sunbed, with a […]
In Challenging Times, A Balanced Marketing Approach Is A Priority
Bill Gates once said, “If I was down to my […]
PLANNING A SUMMER OF GENERATIVE AI-ONLY MARKETING? THINK AGAIN
The power of ChatGPT (and the like) has been spoken […]
ELATE SECURES GREAT CLIENT WIN IN THE AI B2B TECH SPACE
We are delighted to say that we’ve been appointed to […]
How to Sprint Towards a Successful ‘PR / Comms’ Business Relationship
On my run this morning (boy it was Brass Monkey […]