Establishing a Brand in Europe
Challenge
Yugabyte, the leader in open source distributed SQL databases, was keen to take its story to Europe, and demonstrate to CIOs, CTOs and data infrastructure heads that its disruptive database cloud native technology enables the highest levels of enterprise business growth and productivity.
How
Yugabyte had a minimal UK and European brand profile to start with; and without a first mover PR advantage, the thought leadership campaign kicked off with the development and execution of powerful and relevant hot topics, such as: databases for digital transformation, cloud data security, transactional data performance, data layer management, topics that supported the brand reputation programme, social media activity and helped shorten the sales cycle across Europe.
Impact
The campaign started in the UK, and after the first nine months, had already seen a significant increase in the firm’s competitive media share of voice, all of positive sentiment. The programme was focused on executing an earned media programme, along with consultancy around shared and owned media channels in the UK and DACH region. With impactful and high-quality media coverage generated in high profile outlets such as: Diginomica, IDG Connect, The Stack, Information Age, The Register, CEO Digital and Intelligent CIO, all amplified across the outlet’s and the executive’s social channels, the firm’s growth prospects in the region are set to explode.