Establishing a Brand in Europe
Yugabyte, the leader in open source distributed SQL databases, was keen to take its story to Europe, and demonstrate to CIOs, CTOs and data infrastructure heads that its disruptive database cloud native technology enables the highest levels of enterprise business growth and productivity.
Yugabyte had a minimal UK and European brand profile to start with; and without a first mover PR advantage, the thought leadership campaign kicked off with the development and execution of powerful and relevant hot topics, such as: databases for digital transformation, cloud data security, transactional data performance, data layer management, topics that supported the brand reputation programme, social media activity and helped shorten the sales cycle across Europe.
The campaign started in the UK, and after the first six months, had already seen a significant increase in the firm’s competitive media share of voice, all of positive sentiment. Working to execute an earned media programme, along with providing consultancy around shared and owned media channels, we are now ramping up our efforts to support Yugabyte in the DACH region. With impactful and high-quality media coverage generated in outlets such as: Information Age, The Register, Digital Bulletin and Finextra, all amplified across the outlet’s and the executive’s social channels, the firm’s growth prospects in the region are set to explode.