Archives: Case Studies

Lyris

Mind The Digital Marketing Gap

Challenge

We worked with Lyris, a global provider of digital marketing solutions, to drive market awareness, and support sales generation amongst its prospective customers globally.

How

We partnered with the Economist Intelligence Unit (EIU) to develop some unique IP-based research, for an initiative called: ‘Mind The Digital Marketing Gap’, which showed differences in digital marketing strategies and consumer preferences across sectors. The IP, alongside executive summaries, infographics, marketing collateral, social media, webinars and dedicated web site landing pages, indicated what consumers want from brands in different industries, and what is influencing their purchasing decisions. It compared challenges across the travel, clothing retail, banking, automotive, entertainment and media industries, and this was used across the PR and marketing programmes.

Impact

We secured a consistently high level of UK media coverage, from launch, and for several months afterwards, in national, marketing and vertical publications including: The Guardian, Retail Times, Drapers, MyCustomer, Direct Commerce and Diginomica. The media sentiment was favourable to Lyris, and the campaign also delivered a high number of relevant sales leads from research requests generated on the campaign’s landing page.

Olivier Mythodrama

Growing authentic leadership

Challenge

Olivier Mythodrama (OMA) is one of the boardroom’s best friends. It uses the power of drama for transformative leadership training. Its authentic training approach is based on mythology and Shakespeare’s plays. The challenge it faced was that – despite having an impressive client roster – many HR teams and C-level executives were unaware of OMA and the benefits of mythodramatic training.

How

We developed an effective influencer relations campaign that targeted senior decision makers in HR responsible for procuring C-level executive training. This involved researching, defining and executing OMA’s social media and media strategy. It included smart engagement across Twitter, LinkedIn and Facebook, training OMA’s executive team about social media best practice; as well as creating an effective media programme, all of which supported the brand’s positioning.

Impact

The team achieved several successes, within the first few months of the project. Based on an organic programme only, across Twitter, we’ve already seen positive growth and engagement, with a follower increase of 25% along with over 500 community engagements from a relative standing start. LinkedIn, a more challenging platform, has also seen some initial uplift with a 5% increase in page followers, and over 110 total engagements; Facebook has achieved a total reach of of nearly 13,000. From a media perspective, quality media coverage on the topic of: ‘authentic leadership’ was achieved in: HR Magazine, HR Grapevine, HR Zone, Training Zone and Recruitment International. All of these project metrics are currently being analysed with Google analytics, to assess impact of traffic to OMA’s website and the direct sales impact of the programme.