Effi is a content creator and social media specialist who works with businesses to come up with creative, inventive, and sometimes unconventional ideas to help them build their brands and flourish.
With a background in digital strategy and writing, she has worked for over 10 years in the marketing industry, using email marketing, paid ad campaigns, graphic design, and all the social media channels to help get clients what they need.
She has supported and advised both B2B and B2C clients, developing strategies for growth, and working with brands from campaign set-up to finish. Starting in the professional sector, she moved to working in technology, and then through to events, where she was head of global marketing for an entertainment company.
Effi is an award winning blogger, and spends her free time trying to teach her cat how to do tricks. She is also trying to explore more of her home country of Wales and even recently purchased a waterproof jacket for the first time in her life.