Driving Productivity with Business-Rugged Mobile Devices
Conker is a UK manufacturer of rugged tablets and mobile devices. It wanted to establish and extend its brand across its target audiences in the UK and highlight the value of its devices in supporting an enterprise mobility strategy and driving business productivity. The team also wanted to demonstrate its customer-centric approach and industry thought leadership.
Conker had a minimal profile to start with, so the campaign focused on establishing a positive brand awareness for Conker and its proposition, highlighting the value of Conker’s technology and approach versus its larger competitor set. Following a messaging and planning workshop, we began to build the business profile by increasing targeted industry analyst and media chatter and coverage around relevant topics such as: digital transformation, business productivity and enterprise mobility.
Our initial campaigns led to significant growth in Conker’s competitive share of media voice in the UK. Conker, along with its devices, and the issues it champions received volumes of unique, high-quality coverage in construction, engineering, business, warehouse & logistics, manufacturing and the core tech media. Through thought-leadership articles, reviews, white papers, partnerships, events and webinars, the company was able to drive its lead generation machine, and it featured in leading media, such as Computing, Computer Weekly, ITProPortal, TechRadar Pro, BIM+, Construction UK Magazine and Logistics Manager.