Driving Contactless MPOS Payments
ECR Retail Systems, one of the leading MPoS specialists, already had some great brand customers in the Rail and Ticketing sectors, but the firm wanted to extend its market share, and enter the airline sector, to help airlines drive ancillary revenue.
Although a market leader, its profile was minimal, so we were tasked with initially supporting the launch of the ECRGo2, the industry’s first fully-certified, all-in-one contactless, handheld mobile point of sale (MPoS) device for the airlines, and other sectors. Complementing the direct marketing efforts, we worked to create the right news hook (linked to the VISA and MasterCard contactless mandate), proof points and creative imagery to drive interest amongst target media. We also established and started to build ECR’s social media profile, all focused on supporting the firm’s sales efforts.
With this initial project campaign, we secured approx. 30 pieces of quality media coverage, which had a positive and direct effect on the brand, and the sales effort. Premium coverage appeared in publications including: HMGAerospace, Travel & Tour World, Global Travel Industry News, Electronic Payments International, Fintech Finance, Finextra and Global Banking & Finance Review. The total estimated ‘media’ view coverage within a week hit: 3.5 million views. This initial successful starter project led to a broader ongoing PR programme.