Delivering a personalised energy experience in Europe
Energy utility firms in the UK and Europe are under constant scrutiny about the rates that they charge UK consumers for energy. Tendril is a cloud-based software and analytics company that works with utility companies globally to help them deliver personalised energy experiences for consumers. However, as a newcomer to the UK and Europe, the problem it faced was that no one knew about the firm’s proposition, so we sought to change that perception.
European Utility Week (EUW) is one of Europe’s largest annual energy utility events. Our initial project approach involved implementing an effective influencer monitoring programme, and some smart media & analyst relations outreach. Our online media monitoring gave Tendril a better understanding of the European market landscape and issues, which was used to guide the media debate. We also used Tendril’s attendance at EUW to connect with all the major media and analyst influencers, so that we could smartly tell the Tendril story to them.
The team raised awareness of Tendril by setting up an effective UK and European press office. This enabled the team to place and write several high impact contributed articles across the key energy sector media. Conversations, media coverage and partnerships were established with: Utility Week, Engerati, Energetica International, International Renewable Energy, Renewable Energy World, IDG Connect and Computer Business Review. At EUW, several high profile meetings were set up, supporting the firm’s sales effort in the UK and Europe. This initial successful starter project led to a broader ongoing regional PR programme.