Building the Future of Patient Led Healthcare
11 Health, a connected medical health company, was founded on the principle that patients play a lead role in managing their care quality, and that positive outcomes are the result of good patient experiences, shared decision making and meaningful interactions with physicians, surgeons, nursing teams and healthcare professionals. Elate was brought on board to drive even greater brand momentum amongst its multiple business, clinical and consumer audiences, and support the firm’s growth ambitions.
With a visionary company founder at the helm of this British success story, who was also a long-term patient, and the creator of the Ostom-i Alert device, we first worked to smartly announce a new round of funding to the business community. This was followed by the official launch of this first ever patient-developed medical technology device, to help the 120,000 stoma patients in the UK that undergo stoma surgery. Working with an ecosystem of influencers and advocates, the programme was primarily targeted at the time-poor professional healthcare audience.
With a focused media and third party influencer programme, this initial activity helped to further establish the firm’s proposition and market vision. We introduced the 11 Health story to key healthcare media, and worked to establish important introductions to the most influential healthcare advocates. Positive media coverage, chatter and relationships, were established with target media outlets and influencers. The programme created significant eye-balls, momentum and initial sales interest for the device in the UK and US, as the 11 Health success story continues to gather pace globally.