Driving Intelligent Communications
Challenge
xMatters, an intelligent communications platform that connects business system insights to relevant people and business processes, sought to support its sales teams by increasing brand building awareness through PR. The challenge was to position xMatters as an industry thought leader across its key sectors including: enterprise tech (IT service desks), business continuity and customer communications.
How
Working closely with the European head of marketing, we created a flawless, results-driven educational programme that turned marketing campaign content into compelling media angles and coverage. This programme involved the development of local announcements, executive profiling, media and analyst relations, event PR and social media support across the UK.
Impact
We created a number of quality industry analyst meetings with the likes of The451 and Quocirca. The brand building programme achieved success in top tier enterprise, and public sector publications, including Computing, IDG Connect and Information Age. The company could now compare itself even more positively to its larger competitors.