Elate is landing some great new B2B tech PR wins, so we’re looking for candidates at the SAE / AM level to come on-board. Technology areas include: AI & machine learning; cloud database technology; payment fintech; marketing technology and software development.

We’re looking for a new joiner, someone that has proven experience in B2B tech PR. So, if you’re around the senior account executive or senior account manager level, looking to take that next step up, this could be you. You’ll have a few years PR agency experience, having worked on tech-related brands in the UK.

The role will include UK & Pan-Euro work, inc: strategic planning, messaging, media relations, industry analysts, content development, social media management, digital, client liaison – all sprinkled with a healthy dose of new biz activity. You will be organised, resourceful, media-savvy/connected and client-centric.

We’re looking to build a team of competent individuals, who are happy to work remotely and collaboratively.  The client base is growing, and consists of a great set of technology brands, that have compelling stories to tell, both in the UK and Europe.

To apply, just email us on: hello@elatecommunications.com with your up to date CV and a tight paragraph of why you’d be a good fit.



We are delighted to say that we’ve been appointed to support the UK and European PR for H2O.ai, a leading Silicon Valley based AI technology software company. We’re excited to help the firm communicate the commercial benefits of a strategic AI and ML approach to digital transformation amongst enterprise European CIOs and business function heads.

Stay tuned for more new client wins!



We had a great 2016, having delivered some impactful PR programmes for our clients. What’s more exciting for us, and the broader PR industry, is what’s in store this year. Here are our five views (and hopes) on how PR can further grow in importance.

Strategic PR Planning:

Businesses destined to stay ahead of the crowd will work with a strategic PR partner, and be increasingly open to a holistic PR approach. To achieve this, they should consider a partner that is not only robust on the execution, but is closely aligned with the business strategy.  Quick fixes & hits can work in the short-term, but having a strategic view will serve your brand better in the longer term.  The CIPR’s recent ‘State of the Profession’ report which indicated that 70% of agency practitioners now play some role in the business strategy, is a positive.

Messaging Refresh:

Many firms will need to look (or re-look) at how they describe their value proposition, the competitive point to their offer and how they identify and engage with audience-relevant issues. Especially in the B2B and technology world, jargon needs to be binned, as firms work hard to combat the ‘so-what’ factor.  Clearly articulating the vision, value and message for an increasingly time-poor audience will be crucial.

Content Marketing Evolution:

Research from The Content Marketing Institute (CMI) found that 66% of marketers expect to increase their budgets and the volume of content marketing in 2016. The winning firms need to get more interactive to appeal. Investigate more photos, video, slideshows, podcasts, infographics to complement the written word.  PR writing skills are not to be neglected, and this needs to be extended from articles, blogs and social media to other marketing disciplines.  PR pros should know the message, and how to write, to make a positive difference.

Better Measurement:

Businesses, quite rightly, want more measurable objectives across their marketing channels. Always a challenging question for PR firms, but we (clients & agencies) need to work together to agree what and how to measure.  The Amec framework (being developed further) is a good start, and enables both parties to plan, monitor and measure results against objectives. It considers all the stages and can show how your audience moves from awareness to interest, preference, action & advocacy.

Closer Partnerships:

This relates to even closer and more fruitful partnerships between brands and agencies (or multiple agencies) that truly understand each other’s goals and motivations. Real listening and empathy have a place here, and will go a long way to ensuring that objectives and thinking are aligned for mutual benefit.  Being polite, humble and kind also goes a long way, but that’s for another day…

Nothing rocket science here (we don’t think) but the challenge is for both parties to focus on the above during the year.

Have a productive and happy 2017!

Elate selected by energy technology pioneer, Tendril, to deliver its european PR programme

We could not be more excited about one of our newest clients, Tendril, a Colorado based Energy Services Management company.

Selected to support this disruptive firm with its European PR programme, our focus will be on helping Tendril build its profile amongst European energy utility firms. The challenge – which we’ve already started tackling – is to explain the value of Tendril’s cloud-based software platform, which is capable of delivering more personalised energy services to business and residential customers.

Our support is not limited to the UK, as we’re also spreading the word about Tendril and its game-changing offering to target audiences in France. For this programme, we’ll be hands on with messaging, media relations, analyst relations, event support and social media.

Brad Langley, Director of Corporate Marketing and Communications, Tendril said: “We were looking for a European PR partner, which could help us extend and localise our US leadership to the European market. Following a kick-off project, we found that the Elate team had the right strategic thinking, European contacts and executional know-how to take us to the next level. We are looking forward to continuing this productive partnership with them.”

Simon Glazer, MD at Elate Communications said: “This is a great new client win, and we are delighted to be working with such a recognised and innovative technology brand within this exciting and evolving market.”

More client wins, news and insights on the way, so stay tuned.